New beauty trends 2026

The cosmetics market is always changing. We have put together ten beauty trends for the coming years, ranging from biotechnological innovations, skin longevity and the influence of skin fluencers to active ingredients like PDR or exosomes and bond care for hair. Which trends does our market analyst and trend scout Julia Keith find particularly exciting? Here are her three favourite picks:

🚀Beauty Treatments
Beauty treatments in international beauty clinics are increasingly becoming an inspiration for new product developments for home use. Stars from the USA and Korea are sharing their minimally invasive treatments on social media, making active ingredients such as exosomes, growth factors (EGF, FGF), NAD+ or polydeoxyribonucleotides (PDRN) popular. 

🚀Skin Longevity
Anti-ageing is out, because healthy ageing is a privilege and cannot be valued highly enough.The Skin Longevity trend combines the longevity concept with skincare. Factors such as stress, sleep and mental health are increasingly being addressed by cosmetics.  

🚀 K-Beauty
The formula for success behind K-Beauty is the clever combination of pop culture and beauty. For about fifteen years, the global importance of Korean cosmetics has been steadily increasing. Korean cosmetics are now reaching the mainstream in Germany and can also be found in brick-and-mortar stores, both in drugstores and perfumeries. In Seoul, NAD+, PDRN, glutathione and peptides are very much en vogue. 

Enjoy reading our complete beauty trend dossier! We are happy to introduce you to the matching active ingredients.